Marketing division · X
A presence on X worth following.
Content pillars, a posting cadence and engagement done by a person, for founders and companies that want an audience on X without sounding like a feed.
What is included
- Strategy
- Pillars, formats and timing decided from your audience rather than from templates.
- Engagement
- Replies and conversations handled by a person who knows the company.
- Longer pieces
- Threads and essays that state a position.
- Analytics
- Follower quality, engagement patterns and what to do about them.
How it runs
- 01
Analyse
Current presence, audience and the accounts that matter in your sector.
- 02
Plan
Pillars, cadence and an engagement playbook.
- 03
Run
Daily content and engagement.
- 04
Report
Weekly read and refinement.
With the software.
Automation is used for scheduling only. We learned the hard way that automated replies get an account labelled a bot, so replies are written by people.
Other services
Paid media
Google, Meta and YouTube campaigns run on a written plan, with every euro traceable to a result
Search
Technical foundations, content built to rank, and authority earned rather than bought
Email
Newsletters and behaviour-triggered sequences that respect the inbox they land in
Content
Positioning, an editorial calendar and content produced to a standard, across every channel
Start with a written plan.
The first deliverable is a document you own: audience, channels, budget, what a result costs and when we stop. Then the work.