Marketing division · Paid media
Paid media, accounted for.
Search, social and video campaigns built from a written plan: who the buyer is, what they will see, what a result costs and when we stop. Every change to a campaign is logged, so the account can be read like a ledger.
What is included
- Search and Shopping
- Google campaigns with disciplined bidding and negative-keyword hygiene, structured so the account stays readable a year on.
- Meta and YouTube
- Audience and creative work for Facebook, Instagram and video placements, tested in small batches before budget moves.
- Attribution
- One tracking setup across channels, with conversions defined once and reported the same way everywhere.
- Reporting
- A weekly note in plain language: what ran, what it cost, what it returned, what changes next.
How it runs
- 01
Audit
Current accounts, tracking and the competitive picture, written up before anything is touched.
- 02
Plan
Channel by channel: budget, targets, creative, the stop rule.
- 03
Launch
Campaigns live with the tracking verified end to end.
- 04
Adjust
Structured tests, bid and budget moves, each one recorded.
With the software.
Campaign data lands in Epoch alongside the enquiries it produces, so the team sees the lead and the source on one screen.
Other services
Search
Technical foundations, content built to rank, and authority earned rather than bought
Email
Newsletters and behaviour-triggered sequences that respect the inbox they land in
Content
Positioning, an editorial calendar and content produced to a standard, across every channel
Assisted content
Drafts produced with agents, every piece reviewed by an editor before it carries your name
Start with a written plan.
The first deliverable is a document you own: audience, channels, budget, what a result costs and when we stop. Then the work.