Marketing division · Analytics
Numbers you can trace.
Attribution across channels, dashboards built on your own definitions, and reports where every figure links back to where it came from. The same standard we hold for the software.
What is included
- Attribution
- Multi-touch models that match how your buyers actually move, not the default in the tool.
- Dashboards
- Your KPIs, defined once, shown the same way everywhere.
- Forecasting
- Where a campaign is heading, with the assumptions stated.
- Reporting
- Scheduled reports with a recommendation, in plain language.
How it runs
- 01
Connect
Every channel and data source, with definitions agreed.
- 02
Map
Attribution built for your journey.
- 03
Show
Dashboards on the metrics that matter.
- 04
Act
Insights turned into changes, recorded.
With the software.
Built on Kenaz: a point-in-time record, so a number from any past week can be reproduced exactly.
Other services
Paid media
Google, Meta and YouTube campaigns run on a written plan, with every euro traceable to a result
Search
Technical foundations, content built to rank, and authority earned rather than bought
Email
Newsletters and behaviour-triggered sequences that respect the inbox they land in
Content
Positioning, an editorial calendar and content produced to a standard, across every channel
Start with a written plan.
The first deliverable is a document you own: audience, channels, budget, what a result costs and when we stop. Then the work.